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Bundle - Social Media Introduction and Strategy Session, Parts 1 & 2

Bundle and save.... Unsure if both classes make sense? Take the introductory and strategy session together and receive a nice discount.

Session 1
Social Media Introduction

October 10

Most people today have used some form of social media for personal use but what are the differences when you are using it for business or broad community communication. This session is intended to introduce managers or board members to the basics of social media with an emphasis on business use.

In this session we explore the process of defining this path and cover the following:

  1. What are the various platforms and what purpose do they serve?

  2. What platform should I use and why?

  3. How much do I need to be on the various platforms to be relevant?

  4. What audience am I attracting?

  5. The secret algorithm of content management.

If you answered “I’m not sure” to any one of the questions above, you would benefit from this training. This session covers these questions along with others intended to provide you a foundational background in understanding social media platforms and when to use them.

Session 2
Social Media Strategy

October 17

After grasping the basics and building upon the session of introduction to social media, now it’s time to define a strategy. Organizations that do not have a social media strategy miss engagement opportunities and amplification of your brand. The latest data states that 81% of consumers start on a company’s digital footprint to understand whether they want to do business or transact with them in the future. Social media plays an increasingly critical data element inside the decision method of today’s savvy consumer.

In this session we explore the process of defining this path and cover the following:

  1. How do I define a social media strategy?

  2. How do I build content?

  3. What is the difference between engagement and amplification?

  4. Introduction to Pay Per Click, Adwords and other social media advertising methods.

  5. Developing targeted messaging and defining key metrics to track success.


Social Media Silver Bundle – 2 sessions: $149

Earlier Event: October 10
Social Media Introduction – Part 1
Later Event: October 17
Social Media Strategy – Part 2