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Full Bundle - Social Media Introduction and Strategy Session, Parts 1 & 2 + Social Media Policy + Social Media Strategy

Bundle and save.... Unsure if both classes make sense? Take the introductory and strategy session together and receive a nice discount.


Session 1
Social Media Introduction

October 10
1pm-2:20pm

Most people today have used some form of social media for personal use but what are the differences when you are using it for business or broad community communication. This session is intended to introduce managers or board members to the basics of social media with an emphasis on business use.

In this session we explore the process of defining this path and cover the following:

  1. What are the various platforms and what purpose do they serve?

  2. What platform should I use and why?

  3. How much do I need to be on the various platforms to be relevant?

  4. What audience am I attracting?

  5. The secret algorithm of content management.

If you answered “I’m not sure” to any one of the questions above, you would benefit from this training. This session covers these questions along with others intended to provide you a foundational background in understanding social media platforms and when to use them.


Session 2
Social Media Strategy

October 17
1pm-2:20pm

After grasping the basics and building upon the session of introduction to social media, now it’s time to define a strategy. Organizations that do not have a social media strategy miss engagement opportunities and amplification of your brand. The latest data states that 81% of consumers start on a company’s digital footprint to understand whether they want to do business or transact with them in the future. Social media plays an increasingly critical data element inside the decision method of today’s savvy consumer.

In this session we explore the process of defining this path and cover the following:

  1. How do I define a social media strategy?

  2. How do I build content?

  3. What is the difference between engagement and amplification?

  4. Introduction to Pay Per Click, Adwords and other social media advertising methods.

  5. Developing targeted messaging and defining key metrics to track success.

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Social Media Platinum Bundle – 2 sessions + policy & strategy: $2,500


+ Policy Addition

You will receive a customized social media policy specific to your individual association within 60 days of this training. This policy will be crafted by the elite attorney team of Moeller Graf P.C. Additional details will be required in order to ensure the policy is crafted properly. A Moeller Graf attorney will follow up directly with those that elect this addition.


+ Customized Social Media Strategy

You will receive a customized social media strategy outlining a 12-month roadmap of actions and details. This strategy will take approximately 5-8 hours of time on the client side to share various details in order to ensure the strategy is aligned with the business objectives. The first 30 days of content will be managed by an MG Consultant in an effort to assist the manager of the various platforms with how to manage it. Additionally, this offer comes with 60 days of unlimited external support as you implement your strategy.

Note: Any strategy requires constant revision to the tactics deployed. This service makes no guarantees towards the business objectives being accomplished.

Earlier Event: October 10
Social Media Introduction – Part 1
Later Event: October 17
Social Media Strategy – Part 2